IMPACT OF THE MEDIUM
CURB’D has identified one of the highest visible forms of outdoor advertising mediums (OOH), whereby it creates more impressions (one of the key yardsticks in measuring advertising effectiveness). CURB’D will simply be the most visible and only garner better results than formally known outdoor media platforms.
WHAT IS OOH?
(OOH) stands for “Out of home advertising.” An impression is sometimes referred to as “views.” An impression clearly defined is a consumer seeing your ad. A “viewed impression” is an extra layer of viewing time of analytical rigor (which is the bedrock of decision making) as well as common sense. CURB’D more accurately defines this viewing system, and the delivery of your ad that ensures longer viewing time guaranteeing the consumer sees the ad they are supposed to see.